Every year, Naturkompaniet donates a portion of the revenue from its customer club 365 to projects that protect the environment and promote outdoor life in Sweden. This year, Naturbonusen (a generous 3.5 million SEK) was allocated to renovating twelve of our most popular hiking trails.
Juno was tasked with generating awareness in traditional media about this year’s Nature Bonus and how Naturkompaniet, along with its customers, gives back to our shared nature annually. Our strategy was to highlight the passionate individuals on each trail who tirelessly work for an open and accessible natural environment, showcasing how the Nature Bonus enables their efforts to preserve hiking trails across the country. The media loved it!
The results? 51 media hits and a reach of 3,223,316 potential recipients.
